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WWF

Environmental Campaigns

Leo and Diane Dillon. Coming to our Senses. Pastel and Watercolour

Pedersen, B.M. (1992) Art for survival - the illustrator and the environment. Graphis.

Surfers Against Sewage

Credits

The Danger campaign was developed at Leo Burnett, Sydney, by executive creative director Andy DiLallo, creative director Mark Harricks, art director Brendan Donnelly, copywriter Guy Futcher, photographer Adam Taylor, with retouching done at Cream Studios.

What i think are so succsessful about these campaigns are that they are so shocking to the audience. I like the idea of mixing the urban graffiti with nature and placing something we would see everyday onto something we in the UK rarely see in our lives. I think that this also helps me think about a specific audience for this campaign. The intended audience is probably people who live in cities and average workers who could then contribute to the WWF funding. 

 

Specifically these 2 campaigns from WWF and Lpda are inspirational from a makeup point of view because it gives me some ideas about painting familiar things in an unfamiliar way onto the human body. I especially like the idea of graffiti on a person. However i think the element of environmentalism may be lost in this idea.  I think it would be really interesting to try and recreate a realistic animal makeup on someone and then maybe paint their face on top like a clown. However i am not sure it would be enought of my own design for a 40 credit uni at university. 

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WWF. (2010) What will it take to respect the planet? Prepared by Ogilvy Paris

lpda. (2008) Animals are not clowns Prepared by Partners Lisboa

Advertising Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Retoucher: ImageNation
Photography: GettyImages / Corbis

Joaquin Phoenix Is Drowning

By PeTA

PETA (People for the Ethical Treatment of Animals) (2013) Joaquin Phoenix is Drowning. [online] available at https://www.youtube.com/watch?v=Ij3W0BetI60&feature=youtu.be

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I like the simplicity of this filming style, in the fact  that there isn't a lot of complecated shots and story. The concept is clear and focused, simple yet effective. Which is what i want to achieve with my film. 

 

Another thing i like about this film is having a voice over on top of the footage. And ideally i think that would work really well for my campaign. However i guess it is not up to me, but who whould distribute it afterwards. And how they would want to market the film with a specific campaign. (if at all).

Surfers Against Sewage (SAS) is an environmental charity protecting the UK’s oceans, waves and beaches for all to enjoy safely and sustainably, via community action, campaigning, volunteering, conservation, education and scientific research.

 

From the research i have done  ihave seen that they have done a lot of work against pollution and specifically oil. I think that they would be a good route to go down in terms of publishing my work after it is finished. 

What i like about their campaigns, and what i think are inspirational about them in terms of a makeup point of view, is that for a lot their campaigns they use a whole human figure. If i were to 

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